FESTIVAL BRANDING
NUITS SONORES
︎ Project: Nuits Sonores Festival Rebranding
The objective of this project was to create a new identity for the Nuits Sonores festival that reflects its focus on electronic music and appeals to a younger and more diverse audience.
The objective of this project was to create a new identity for the Nuits Sonores festival that reflects its focus on electronic music and appeals to a younger and more diverse audience.
︎ Client : L’ÉCOLE DE DESIGN NANTES ATLANTIQUE
SUPERVISIOR: EMMANUEL GILARDEAU
SUPERVISIOR: EMMANUEL GILARDEAU
ISBN
2014![]()
︎ I worked on a rebranding project for the Nuits Sonores festival in collaboration with Clarine Morel . The goal was to create a fresh and dynamic new identity for the festival, which focuses on electronic music.
To capture the essence of the festival, we created a character with hair that resembled sound waves. We conducted extensive research, ideation, and design iterations until we arrived at the final product.
The Diversity of Worlds
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(p. 56)
︎︎︎ Together, we designed :
a new logo,
poster,
flyer,
and mobile interface for the festival.
a new logo,
poster,
flyer,
and mobile interface for the festival.
RESEARCHS OF LOGO
The process involved extensive research, ideation, and design iterations to arrive at a cohesive visual identity across various platforms.
︎︎︎ We started by analyzing the existing branding and conducting research on the festival's target audience and competition.
Then, we experimented with different concepts, colors, and typography until we arrived at the final product.